Data-driven and data-sharing technologies permeate literally every aspect of our professional, as well as personal lives, both offline and online. This means that we share our personal information, such as our name, address, date of birth, and at times our sensitive personal information, such as, for example, our gender or ethnicity, when we interact with organisations. We share our information every time we visit
a website, email someone, use our search engine to look for something, or use social media. For most people, this happens several times a day.

While these technologies are designed to make our lives easier, we need to take good care of our personal information. At the end of the day, it is our personal information. How we feel about our information, however, is not always how others may feel like it. They, too, need to take good care of our personal information, especially if they use it to improve and grow their business.

The relationship goes in both directions, it is – or, at least, should be – reciprocal. Organisations who have been entrusted with holding our personal information are obliged to act in ways that demonstrate responsible stewardship. That is exactly where data protection and privacy laws and regulations such as PIPA come in.

When PIPA is fully implemented as of 1 January 2025, it will not only protect you and your information; it will also empowers you by telling you what your rights with respect to your personal information are. And that is exactly what this piece of advice on individuals' right under PIPA has been designed to do.